A print ad for Cameron Herold's bestseller.

Copywriter / Scribe Media / 2021

Cameron Herold print ad for Scribe Media.
Client
Scribe Media
Role
Copywriter
Deliverables
Single print ad concept + copy
Year
2021

A small piece of work I'm still proud of — a single print ad for COO Alliance founder Cameron Herold's book, written for Scribe Media's author-services arm.

The brief

One ad. One author. Land the proposition in a single page.

The work

For Scribe's first set of social media ads we decided to lean into the proof of one of our most prolific clients. Cameron Herold wrote three books in less time than it takes most people to write one. The proof is in the pages.

Why it's here

Not every piece of work needs a 1,500-word write-up. Some copy lives in a single page. This was one of those.