22 ads I made just because.

Concepts written nights and weekends for brands I admire — never paid for, never ran. Five sets, twenty-two ads.

Mercedes × Airstream "Roam"

8 ads · the open-road campaign that doesn't exist (yet)

Mercedes × Airstream — There's no place like roam (desert).

Mercedes × Airstream — Roam is where the heart is (map).

Mercedes × Airstream — All roads lead to roam (map).

Mercedes × Airstream — All roads lead to roam (blue sky).

Mercedes × Airstream — Welcome roam (forest).

Mercedes × Airstream — Welcome roam (canyon).

Mercedes × Airstream — Roam is where the heart is (mountain).

Mercedes × Airstream — There's no place like roam ×3.

Patagonia "NOT IN PICTURE"

4 ads · what doesn't end up in the photo is the whole point

Patagonia — Leave no trace.

Patagonia — Pack in. Pack out.

Patagonia — Fireworks.

Patagonia — Roaming.

Dooling Creative

4 ads · stop chasing freelancers (yes, this is for me)

Dooling Creative — CMO mountain.

Dooling Creative — CMO marine.

Dooling Creative — CFO fishing.

Dooling Creative — COO camping.

LEGO

2 ads · the brick is the brief

LEGO — Blueprints optional.

LEGO — Group work.

Standalones

4 ads · one-offs that didn't need a series

Humankind — 8 billion.

Nike — Thumbs rest.

Netflix — SPF infinity.

Merrick — Kiss your mom.

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